The highly anticipated Gum It Up Makers Kickstarter campaign has officially launched, inviting collectors and action figures fans to step into a vibrant, character-driven new universe. Created by the husband-and-wife duo Danny and Esther Arriaga, this project marks the debut of a creator-owned toy line that prioritizes world-building, high-quality articulation, and pure artistic passion.
For those who have been tracking the project through indie toy circles and podcasts, the arrival of the campaign is the culmination of a lot of time and energy. The creators bring a stellar pedigree to the table, having previously contributed their talents to iconic Pixar films like Toy Story 3, Up, and Ratatouille. Now, they are turning their storytelling expertise toward their own original world, a universe driven by an ancient, mysterious power known simply as “The Source.”
Entering the World of Gum It Up Makers
The lore behind the toy line centers on a living, quiet energy resting just beneath the surface of reality. While most ordinary citizens never notice its presence, a select few begin to feel its awakening within them. When a person taps into this power, a “Maker” is born. However, a universe with heroes must also have its villains, setting up an epic overarching conflict of Makers versus Takers.
The Wave One lineup introduces fans to two flagship hero characters designed to bring this lore to life on the display shelf:
- Munchy: A standout hero crafted with striking visual design and personality.
- Boo Balu: The perfect companion piece to anchor the premiere wave, boasting a distinct aesthetic that showcases the creators’ animation roots.
These figures are fully articulated collectible action figures engineered for dynamic posing and playability. The character designs perfectly bridge the gap between high-end vinyl art collectibles and classic, action figures.
Crowdfunding Details and Campaign Goals
Based out of Pasadena, California, the campaign has a fixed funding window to hit its production goals of $78,400. The funds raised during the Kickstarter will go directly toward tooling, manufacturing, safety testing, and distribution for Wave One.
With multiple tier levels available, backers can choose everything from single figures to complete sets and exclusive campaign extras. Given the sheer quality of the prototypes and the animation pedigree of the creators, toy fans are already rallying to bring the project to full fruition. If you want to expand your shelf with figures that tell an authentic, original story, head over to the campaign page today and help bring the world of the Makers to life.
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